Sky. Plane. Audi
Brand Integration at MAKS-2107 Space salon

DEPARTÁMENT grew bold enough to cooperate with MAKS, Russia and Eastern Europe’s major aviation salon, operating since 1993. We developed and brought to life a spectacular architecture project specifically tailored for the Audi brand which is this year festival’s partner.DEPARTÁMENT grew bold enough to cooperate with MAKS, Russia and Eastern Europe’s major aviation salon, operating since 1993. We developed and brought to life a spectacular architecture project specifically tailored for the Audi brand which is this year festival’s partner.

Inspired by airplanes – real sky conquerors, – we created three huge installations featuring Audi’s brand new SQ5, R8 and RS5 Coupé models to showcase that planes and Audi sportcars are the world’s fastest and most elegant vehicles, says DEPARTÁMENT’s creative director Petr Ivanov.

It took us almost a month to bring designs and drafts to life in Zhukovsky, Moscow Region. Futuristic and bold graphic installations became the focus of the 500,000-visitor MAKS-2017 along with the show program itself.

The breathtaking show also boasted a race between sportcars and fighter aircrafts, while 30 skydivers joined hands in the air to shape Audi’s legendary logo rings. We are now working on a commentary and a video case from the show to give you visual testimony of our glorious achievements. In other words, we enjoy super-speed just as much as our client who is always ready for the NEW&WOW effect.