We did it. Three days and hundreds of publications in international press. Over 3000 guests, including 700 movie, fashion and art-stage starts, 70 waiters and over 100 service staff. Press conferences and round tables for journalists from all over the word. A private gala dinner from chef Denis Kalmysh in the museum atrium and a rooftop DJ set from Michel Gobert. Special guided tours, a performance by Thai concept artist Tiravanija and Kuban Cossack Chorus. Fifty dumplings, 86 kg of caviar and 450 liters of champagne.
"Grand opening of the Garage Museum new facility is long known as the ‘discovery of the year’, and we don’t think it’s an exaggeration".
'Garage' is a place where contemporary art, progressive ideas and people meet to make history. It opened the doors of its new home in June 2015. International public figures came to the grand opening to congratulate the museum’s founder Daria Zhukova and its ‘godfather’, architect Remment Koolhaas. Woody Allen, Miuccia Prada, George Lucas, Jeff Koons, Massimiliano Gioni, Michael Govan, Hans-Ulrich Obrist, Adam Weinberg, Klaus Biesenbach, Stella McCartney, Arianna Huffington, Konstantin Ernst, Alyona Doletskaya, Aleksandra Mamut, Natalia Vodianova, Leonid Parfyonov, Ksenia Sobchak, Irina Khakamada, Aidan Salahova and others were spotted at the event.
"The opening was organized seamlessly", says Pavel Vardishvili, the main ‘surgeon’ of Moscow’s gossip column. "Volunteers meet guests at the central entrance and keep an eye on them until the guests enter the museum. They could also give directions in three languages. Waiters never forget what you are eating and drinking. Garage’s rooftop, where guests quell their thirst with champagne, white wine and Beluga vodka cocktails after exploring the exhibitions, was a DJ-space for the French musician Michel Gobert – the one who writes music for Dior and Chanel major fashion shows".
Light, sound and special effects, logistics, communication, guided tours, shuttles, catering, concierge services and a round-the-clock call-center, furniture, staff uniforms and merchandise, live navigation around the park and adaptive navigation in the museum… To make all stages and every detail of the #DISCOVERYOFTHEYEAR tune in with the ‘only we are better than us’ motto, DEPARTÁMENT working group and Garage’s marketing department toiled 24/7 and we are grateful to partner ― Synergy. What we have as a result is the grand prize in Social Raut 2015 nomination and the proud press tag of ‘the hottest cultural event of the year’.