BMW: 7 QUESTIONS TO ASK YOURSELF
Holographic ballet at the Stanislavsky Electrotheatre

We don't predict the future, we make it – this is the BMW 7 premiere motto, and it’s not just a beautiful metaphor. We created and staged the first ever hi-end-performance in Russia to tell our viewers about 7 innovation features of the most advanced sedan in the world.

 

The show was made in record short limits for a theater performance. We invited our reliable partners - Sila Sveta and Holographic Technologies - to create a spectacular and technically seamless show. Golden Mask award-winning director Philipp Grigoryan was our main consultant, choreographer of the Hipsters (Stilyagi) film Oleg Glushkov directed the dance, while Bolshoi’s leading solo dancer Denis Medvedev starred brilliantly in the show.

The ballet’s main character is a thoughtful, ambitious and successful young man. He has achieved the goals he was dreaming of, but can one stop dreaming?

The main character of “Seven questions to ask yourself” is a thoughtful, ambitious and successful young man. He has achieved the goals he was dreaming of, but can one stop dreaming? Holographic fantasies about mature dreams unwound on three huge screens, stage, around the dancing Denis Medvedev and even on his body. The dancer picked stars with his hands, plunged into the ocean, found himself inside a storm cloud, danced with his 3D clone and evoked the new BMW 7 with the power of light (Sila Sveta copyright). Even the most attentive viewers couldn’t tell the border between illusions of light, graphic projections and real motion.

After the breathtaking show ended, the awed audience was heated up by Moralny Codeks (Moral Codex)’s Sergey Mazayev’s soft baritone. The hero of the day - BMW 7 – opened its door for selfies and photoshoots. Igor Vernik, Yekaterina Volkova, Sofia Kashtanova, Daria Mikhalkova, Alyona Babenko, Svetlana Amova, Viktoria Desyatnikova, Svetlana Taccori, Alisa Tolkachyova, Konstantin Mikhailov and other celebrities and brand-lovers were happy to try it out.